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Hulu Optimizes Live-TV Service For The Web

Hulu has been hard at work implementing improvements for their live TV service, which launched in May of 2017. The primary focus of these changes has been geared towards improving the quality, and ease of use, of the service on web browsers.

Richard Irving, VP of product at Hulu, addressed the changes in a blog post, explaining that “The way you use Hulu on your phone or Roku is much different than the way you do on your computer, which is why we’ve been building out a live TV experience that is distinctly optimized for the Web. We’ve heard that, at times, getting to live programming is not as quick or simple as you’d like it to be, so we’ve created a dedicated ‘Live’ section that lives at the top of your page. When you click into Live, you’ll be taken straight into live programming. When you leave, we’ll remember the last channel you watched.”.

The new changes include an easily identifiable “live-TV” button at the top right of the Hulu home page, eliminating the previous confusion that plagued many subscribers as they tried to find the live section on a web browser before.

Much like Netflix, the new updates introduced curated collections such as “keep watching” and “Fall TV” to help users more easily find the content they want. Hulu also announced that they would be bringing a channel guide to the web browser in the coming weeks.

These changes are a good sign for Hulu subscribers that company is committed to improving their live-TV platform and is listening to user feedback. The changes are live now at and the company is encouraging its customers to provide feedback here:


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