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Sling TV Launches Live Programmatic Advertising Service

The digital and advertising worlds continue to collide as Sling TV partners with Adobe’s newly created Advertising Cloud to deliver a programmatic TV offering that allows advertisers to bid in real time on livestreaming and video-on-demand content. Essentially, this means that advertisers will be able to bid on Sling TV’s slice of ad inventory through […]

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Fox Broadcasting To Insert Local Advertising During Super Bowl LI

Streaming content providers have proven worthy foes for broadband cable and satellite companies. The most critical differentiating factor for the big companies like DISH Network and Comcast are their deals with sport affiliates that allow them to provide premium sports content to their customers. For the first time since these big companies began simultaneously streaming […]

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